As an up and coming artist, it is important that you make use of all available opportunities to promote yourself and your brand. One of such is the use of social media. Several social media channels provides free and easy way to reach millions of potential fans. However not every aspiring up and coming feels it is worth investing on, many use their Facebook to chat, and Instagram to slay. In this article, look at few ways you can harness the power of social media to promote your brad (song, beat etc).
In marketing this involves targeting a particular set of people. As an artist, you can use social media for reaching out to the people who love music related to your kind. Social media is centered around networks, this makes it easier for you to channel your promotion towards the right audience and build your fan base.
For example, you can use Facebook to reach a particular set of individuals; who are interested in the kind of music you offer. Fan A loves Afro pop, Fan B loves Afro pop, if you target your genre around Afro pop, Facebook would suggest to Fan B and A that they should consider listening to your music. See how easy it is to build more fan base?
Comment on Celebrity Posts
When celebrities post pictures or videos, comment and like them. Your comment could be criticism or fair appraisal. Some celebrities might block or delete your comments, but you have passed your message. People may respond to your view, the more your name appears, the more likely you’ll increase your fan base.
Recently #LazyNigerianYouths and #Accolades trended on twitter. Many used the avenue to advertise their products. I saw people advertising T-shirts, Graphic design many products. Using such HarshTag you can also advertise your song. People viewing the trending harshtag will also see your post. 2 out of 10 may likely click on your profile, or follow you if you have sensible posts. Result? You get more audience interested in you.
Do Cover for Popular Songs
Recently, I came across a cover of Davido’s If I was so marveled, the lady did it perfectly that you may even say she did it better than Davido. A lot of artistes have made it to the front line due to covers they did on popular songs. Many already now this trick, so you need to make yours outstanding. Celebrities are even bringing out new challenges to promote their songs, whenever you have such opportunity key in to it.
Understand the Trend
The rise of Swing kind of Afro Pop became popular when Runtown released “Mad Over You.” Did you know that before Davido released If, which was produced by Tekno, he ventured into what he called “Afro Fussion”? I spoke with a producer recently and he told me he had worked on so many unreleased songs by celebrities. I asked he why, he said trend changes. Celebrities key in to trends, when a particular kind of song is trending, key in to it as well.
Keep your Fans informed
Every fan wants to stay informed about news relating to you, and there is no better platforms for that than social media. For instance, they want to know about when your next song is dropping, the latest jewelries, accessories, cloths you just acquired. Social media makes it possible for you to keep your fans up to date with what is happening in around your hood. This is the secret to the success of people like Falz, Davido, Craze Clown. They make use of social media to create a buzz anytime they want to launch a new product and in no time, the information has gone viral with customers waiting excitedly for the launch date.
There are a thousand and one ways social media can help you grow your fan base.